Your e-mails should be drafted in a way that provides high quality content to your customers ; each one should not be just a sales spiel. Think about that. How long do you stay subscribed to an e-mail list that does nothing except barrage you with irrelevant offers that are definitely after your money?
Consider also the data you ask for when you design your opt-in box.People don’t love giving out too much info at first, but always get the subscriber’s first and last names and you may have a box for any other information pertinent to your business. For example, you might have a drop down box that lists the products on your site and from you can find out particularly what information your subscriber is hunting for.
If you have 6 different products you can then build 6 different list in your email programme and target information and other products in particular to those folks.
If you set up autoresponders or any sort of email campaign, it’s important that your e-mails are checked and checked again.
Many folks are not impressed by typos, and often will not read mail that’s a mile long.
Make your mail message accurate and to the point, and written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you can also send out a monthly newsletter, informing customers about new services and products you have added.
Always address your subscriber by their first name many make the gaffe of not filling in that field and therefore customers are addressed as “dear subscriber” which isn’t extremely personal – you should always compose an email as if you’re writing to a pal and never use direct commands like “buy this” or “you must get this”.
The most highly efficient method to get a sale is to help someone with their Problems by giving them helpful information, and offering something free like an electronic book is always welcomed.
Everything you send to your customers should be relevant to your product or service and contain some worth. If your unsubscribe list all of a sudden grows, you need to of made a mistake, so learn from that mistake although you will always will get folks unsubscribing.
Your lead generation website is only a platform for your email and autoresponder system. But you will not be well placed to generate leads without an auto responder. Take some time to get yourself up to speed with the system you select and experiment to see what is best for you.
Don’t send out a selling spiel to your customers too frequently. Be helpful. Learn the way to build relationships. Offer value and inspire participation and feedback.