The lead generation process can be easy, but most people find the entire process is not just work intensive and time-consuming, it can be fraught with problems.
Not all leads are created equal manifestly. What you’re actually searching for aren’t just leads but highly qualified leads, suggesting that the person that has contacted you has expressed an interest in your product or opportunity.
One of the challenges is that many Multi Level Marketing corporations keep their lead generation departments and their sales departments separate. Somebody else could have a job of creating leads and getting paid for each lead whether bad. They produce any old leads and then you suckers in the sales office get them! A number of these could be qualified leads but the majority will be stone cold.
Which is upsetting and annoying to say the least, and if part of your revenue depends on commission from sales, you are most probably going to get angry too
But do not get irritated.
Better is simply to create your own giant lead generation process and be done with it. Because if you’re the one receiving these non qualified leads from whatever company lead generation process they have in effect you are simply wasting irreplaceable time. Because you will make much more if you spend almost all of your resources presenting ONLY to qualified prospects.
By creating your own lead generation process you’ll be far more trusting of those leads. Of course you’ll get some low-quality leads but you will find you’ll be much more successful creating your own. When you have your own MULTI LEVEL MARKETING or social marketing business the perfect situation would be to generate much more highly qualified leads that you can actually handle. More prospects than you can deal with.
With experience you will be able to tell which are the most qualified leads and spend your time on them. That is the speculation anyhow.
Lead Generation Process Explained
Folks like to deal with those they know, so self-branding and brand profile are absolutely vital, people are far likelier to buy from somebody they know and trust.
So be certain to include 1 or 2 “trust” elements into the system you use, feature your company name if it is well known and your brand. If you’re with a company that is not very well known or promoting a new product or opportunity, even if it means adding a Better Business Bureau brand, or other trusted and recognized brand names, then do it. You have got to add trust elements to gain trust.
But let’s back track a second. Before you even set down to outline a lead generation process you really to be get clear about who your precise target marketing is. What are they looking for specifically? Who old are they sometimes? What quantity of money to they make. What language idioms to they use and what is their average level of schooling? Once you are armed this information the goal is to orchestrate your promoting materials directly to this exact demographic ( think clan marketing ) so you are playing music to their ears. For example, why promote a top of the range luxury version or your product to a low-end or middle earnings group? Not only will you be wasting valuable advertising greenbacks – the leads you produce will be fundamentally valueless because they cannot and will not convert. Keep your target selling in mind at all times.
Attract people who are on the Web looking for information by giving them what they want don’t simply pitch to them. Find out what your target audience is looking precisely and make it easy for them to find the information you provide.
There is a theory behind creating a useful online lead generation process.