Super Affiliate Marketers– Do you know any?
Referring to performance-based marketers as “super affiliates” is usually meant to convey that not only have these marketers excelled in making lots of sales, but they also have made lots of money and recruited new affiliates for their selected merchants.
Referring to this small group of marketers as “Super Affiliates” can be daunting and distancing to those new to affiliate marketing. What is it that places these affiliate marketers in a separate class from those of us who are less successful?
Strangely enough, the gap is small– they use the same basic tools and the same SEO strategies to promote the same products. The differences in their approach are seemingly minor, but even lessor changes in action can have a huge impact.x
Super Affiliate Marketers Are Creative
Successful super affiliate marketers are marked by their creativity. Most average affiliate marketers act on the trends (and therefore inevitably “miss the bus”). “Super” affiliates, however, establish their own trends. They are always aware of the next big change in trends and they aren’t afraid to take chances on acting on those things.
They know that to sell the same products or services as their competitors they must present the unique, new or upgraded benefits that answers the customers explicit need. They have confidence that advertising, even from their comparatively small operation, may be the differences that will tip the value judgement enough to secure the sale.
Super Affiliates Become Detailed
If you are willing to do the tedious, mundane, boring and difficult things that other people won’t do, you will eventually grow enough to be able to do the things that other people are not capable of doing. This concept is used with “Super” athletes but applies just as well to affiliate marketers.
Planning your short-term and long-term action steps, writing down your goals, doing the mundane jobs, and mastering the technical, challenging and intimidating skills will pay off.
Putting more time into affiliate marketing may be essential, but making sure that you are spending that time on the most productive activity provides assurance you are implementing exactly the actions that will pay off. Step to doing the right work for the right reason is knowing the detailed and complete outcome that you desire. Plan your business with the end in mind.
The Success Is In The Follow-up
Building traffic and drawing in leads is pretty easy for most trained affiliates, but the gap between those who make a bit of money doing affiliate marketing and people who benefit from a thriving affiliate business is that the top successful people consistently convert prospects into customers.
This is where planning out the details of your business before even starting your marketing pays off. Following up on your prospects and using a combination of cross-sales, up-selling, and customer retention tactics to bring in new customers and increase the lifetime value of existing customers is researched and built into your plan. That follow-up planning plays into the concept that it is better and even easier to sell to someone that has become a part of your planned family, so to speak. They now know, like and trust you and will benefit from buying from you again.
This is not a new concept and has been used by big named merchandisers (think Amazon etc.) with historic results. Marketing online, however, has gone through changes over it’s short history where in previous years just getting your ad online and in front of customers would make ample sales.
Being a so-called “Super Affiliate Marketer” in today’s world requires more than just an advertisement mentality. It will pay of to go the extra mile and bridge that gap to live into the title of “Super Affiliate Marketer”.
Best Affiliate Marketers Double Test
Testing is another thing that the most professional entrepreneurs use as a planning and action tool. Know what’s working and what’s not. Instead of simply “throwing something against the wall to see what sticks”, the most successful affiliate marketers are constantly testing, probing and adjusting their marketing approach. This may turn out to be a lot of work, but that’s what professionals do and it pays off.
Consumer needs, demands and wants are constantly in flux, and in reality, what converts well today may look not attractive and outdated tomorrow. The better you organize and document your links, processes, and other actions, the more tests you can successfully perform. You can use this data to plan ahead and identify potential problems.
Have and Use a Plan.
This may seem “clear as a bell”, but the “obvious” may be mistaken for “trivial” thus making it a trap for newcomers in affiliate marketing to either fail to plan, or to have a plan that is far too broad and vague. For stellar results you must insure that your plan is clear, detailed and has the end result in mind. If your goal is to put a nice site together and “bring home the gold,” then you are setting yourself up for failure.
Have a daily action plan and stick to your schedule. Decide the daily results seeking per day and work out how many unique visitors you will need to achieve that. Go over your site to make sure your links and ads all work, your CPM is as it should be, and you have a attraction magnet operating in a prime spot on your site. Keep on adjusting, testing and working to improve the performance of your traffic funnels and landing pages.
Respect he Value of a List.
The value of managing a list of those interested in your niche should not be underestimated. Decide exactly the demographics of your target market if you want to form and utilize a mailing list. Metrics, such as open rate, time on site and conversions matter a lot in the world of affiliate marketing. A reliable autoresponder will be a great assist to gathering these metrics and important to ongoing relationship building.